Structured content: Scaling your ideas to create better experiences

Bonny Coleville-Hyde and Martina Welander delivered a workshop that brought the crossover between product strategy, user experience and product development into focus, and helped participants to plan and structure their sites in ways that allow them to grow over time.

In this short video interview, Bonny and Martina describe their workshop and reflect on the outcomes for participants:


About Bonny Coleville-Hyde

Bonny is the User Experience Architect for Sports & Specialist at Immediate Media. She works across a variety of sites including, and She’s best known for making comics and she loves working in digital strategy.


About Martina Welander

Martina is a Technical Consulting Engineer and developer evangelist at Sitecore, where her primary role is to empower and support Sitecore’s technical community by producing a wide variety of technical content.